Maximizing Seller Profit with Open Houses in Richmond Texas
Open Houses in Richmond Texas
Real Estate Agents estimate that at least 20% of sales results from Open Houses. If your property is presentable—that is, spotless from top to bottom-priced correctly, and located in a high-traffic area, you’re well on your way to a successful showing! Increase the odds of a good offer by paying attention to additional details in preparation and execution and you might even get an offer on the spot!
Here are some tips for Successful Open Houses in Richmond Texas.
Advertise The Open House
Let people know that you’re showing your house. Post internet listings everywhere: Write colorful, descriptive ads and place them in open house directories and web classifieds at least a week before you plan to show. Don’t forget personal social media! Facebook, Twitter, Instagram, etc. Although advertising online is key, remember old-fashioned methods work too, like an ad in the community newspaper or newsletter, or even postings on a popular store or coffee shop bulletin board.
On the day of the open house (traditionally a Sunday), set up a strategically mapped group of signs around the neighborhood, placing one every few blocks on the way to your house from major streets. Find the busiest intersection closest to your home and put your open house signs at those corners too. Attach a string of balloons to each open house sign, and include big arrows pointing in the right direction.
Prepare the Premises for the Open House
In addition to decluttering and thoroughly cleaning your house, making it camera-ready before you put it on the market, you can make some special preparations for Open Houses themselves:
- Remove all vehicles from the driveway. Ask your neighbors to help out by not parking in front of your house.
- Let in the light: Open all the drapes, blinds, and window coverings. Turn on every lamp and overhead fixture as well.
- Serve snacks, refreshments, or even a catered lunch if your budget permits.
- Do not, under any circumstances, use an air freshener: Many people are allergic to synthetic odors.
- Play some soft music throughout the house.
- Created a bulletin board of seasonal house photographs so that buyers can see what the home would look like during another time of the year. This step is especially helpful for showcasing gardens or extensive grounds during the winter.
Put out the Paperwork
Great Open Houses in Richmond Texas are not just about ambiance. It is also cognisant to get down to business as well.
- Display four-color flyers filled with quality photos, key points, and unique features of your home–a cheat sheet people can take home.
- Have Brochures and pamphlets available that contain financing options so that buyers can readily determine their monthly mortgage payment. Banks and lenders will often supply you with these.
- Set out all documents pertaining to the house: inspection reports, appraisal or comps, evidence of major repairs and warranties, blueprints for additions, or proposals for future improvements.
Interact with Visitors
Be upbeat and engaged as you greet each person who enters your home. Find out what they’re looking for and, if possible, show them why your home fits those requirements.
Get feedback–lots of it! Ask buyers what they think of your home and if they would consider buying it. Many folks will demur or be noncommittal, but sometimes they might decide to sit at the kitchen table and write an offer. It happens more often than you would think.
At the very least, you might even pick up some useful information about the impression your property is making, as well as quick fixes to address problems moving forward.
Furthermore, if you don’t receive an offer at or directly after the open house, that doesn’t mean you were unsuccessful. The buyer might be obtaining a pre-approval letter on Monday and sending you an offer a day or two later.
When Not to Hold an Open House
Some properties just aren’t suited for an open house. Some common reasons include:
- There’s too much inventory to pull in buyers driving through the area
- All the homes in the neighborhood look the same.
- Inclement weather discourages venturing outside.
- The home is a fixer-upper or doesn’t show well because it’s either too messy, smelly, or cramped.
- The property is too far off the beaten path, or perhaps in the center of a complex, that is difficult to find (think a condominium).
- Your Real Estate Agent doesn’t believe it’s a good idea.
While it may seem odd that an agent would want to restrict market exposure for a listing, not to mention the chance to get buyer leads, many agents are categorically opposed to open houses. They may be too busy with other listings, or they may just find such showings a waste of time and effort. You and your Real Estate Agents should be on the same page about marketing your property. If you feel strongly about Open Houses in Richmond Texas and you’re unconvinced by your agent’s reasoning against it—consider switching your representation.
If you are looking to sell in the Houston area and need a reputable Realtor, Contact Us today! Our process ensures a smooth and highly successful experience. We look forward to working with you.